The Architectural Challenge
Legacy monolithic storefront was suffering from 4.8s page loads during peak Black Friday spikes, resulting in high shopping cart abandonment.
The Engineering Solution
Built a modern headless Next.js frontend with edge CDN caching, instant Algolia vector search, and unified Stripe payment orchestration.
Impact & Measurable Results
Page load speed accelerated from 4.8s to 0.6s (LCP), leading to a 28% increase in mobile checkout conversion rate during holiday promos.
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